The inevitable is finally happening. The Canadian phone maker, BlackBerry, which once had a small yet notice-worthy share has thrown in the towel. The company has put a full stop to manufacturing phones by itself.
Even after repeated attempts to revive its fortunes, BlackBerry’s handset business was showing no signs of coming back to sustainable stage. BlackBerry even abandoned its own OS in favor of Android for its comeback. However, nothing really worked for the Canadian phone maker. The outcome is, it will stop making its phone. Instead, the company will focus on its software while it offloads the manufacturing to third parties.
BlackBerry hopes to turn to profitability with software only business. As far as the handsets are concerned, those will be manufactured through a newly formed JV called BB Merah Putih. It is led by Indonesia’s biggest carrier Telkomsel. BB Merah Putih will have the responsibility of making and distributing future BlackBerry devices. Indonesia, BB’s key market, will be the first to taste new handsets. BB will license its software for this phones, so you can expect to see same enterprise-grade software and services on new phones. That’s not going anywhere.
There will be similar plans for other and global markets like BlackBerry DTEK50 which was a rebadged Alcatel Idol. With today’s news, an era comes to the end.
Image source: BlackBerry