Moto G,Android And The CompetitionNovember 15, 2013
Yesterday Motorola announced their second handset, Moto G, under Google’s leadership after Moto X. It got everyone excited. With Moto G Motorola and in turn Google are aiming to change the smartphone game. With Moto G’s specifications and price tag, Google is trying to hit the sweet spot of millions of people who want a decent phone with no restrictions from either their OEMs or their carriers.
Moto G is truly a device that offers freedom to do what you want to with it.It comes SIM unlocked, unlockable bootloader, two network variants so that nobody is left out. So what does Moto G mean to the partners in Android ecosystem and the competition, especially out of the camp (read: Nokia and Windows Phone).
Why Moto G now?
Moto G isn’t a flagship device. It’s simply not supposed to be. It’s aimed at first time Android buyers. Yes, it’s for first timers. The low-end Android market is flooded with lots of identical handsets (read:Galaxy series). Most of them run on very poor hardware and the outdated software, simply speaking Android Gingerbread. Sure,all those handsets are around $100, few bucks more or less but considering their hardware,software,performance and features, well they aren’t worth the money. They are not going to get further OS updates, so it causes headache to Google and devs by creating fragmentation. But at the same time buying a off-contract mid or high end handset isn’t possible for everyone simply because of the price tag. Even a good mid-range handset costs more $250-$300. For the record,Google’s own Nexus 5 which has hardware comparable to current flagships costs $350 flat. Even Nexus 5 could be out of the reach for the many. This is the reason Moto G exists.
If you look at Moto G, in every aspect it’s a true Google device. From it’s clean design to its software to its customization options. It’s Google vision. Software is the most noticeable part of the Moto G. It’s pure Google Android OS. Motorola didn’t customize it to its taste or put any custom UI on the top of it. What does it mean? Pure Android experience to the users and it also saves extra efforts at Motorola/Google’s end when it comes to providing OS updates. We all know how much time OEMs take to release an OS update because they have to also make sure that their custom UI runs on the top of it. If it can’t then they even deny the update. Moto G will be running Android 4.3 JellyBean out of the box but Motorola has guaranteed the update to KitKat which will be available in 2014.
Now let’s turn to the hardware side of Moto G. It uses Snapdragon 400 SoC, with a quad core processor and each core clocked at 1.2 GHz. It makes perfect sense. Google didn’t compromise on performance to keep the costs low by using totally inferior SoC like Snapdragon 200. Google knows it already that only powerful hardware isn’t enough for good user experience. Moto X should be the good example. There’s 1GB of RAM as well. Moto G also has 4.5 inch 720p HD display which is rarity in this segment. Specifications aren’t spectacular but for the price as low as $180 what do you expect more? $180 get you 8GB version while $20 more i.e. $199 will get you 16GB version. Only drawback seems to be the lack of memory card support. That’s what happens with Nexus phones also. Hardware is so 2012 and it could actual get priced better back then but definitely not today. And definitely Google doesn’t want that. Google wants to reach as many people as possible while keeping them directly connected instead of through other OEMs. Now we’re reaching there.
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