Nokia today announced the trio of new Asha phones at MWC 2012, Barcelona. Launched 4 months ago at with 4 devices then, the Asha series brings value for money phones to customers. With these three new devices the number is increased to seven now. These new devices include Asha 202, Asha 203 and Asha 303 which run on Nokia S40 platform.
Both the Asha 202 and Asha 203 are ‘touch-and-type’ devices with 2.4″ touch-screen and traditional keypad. Both the phones feature 2.0 MP camera, FM Radio, Bluetooth 2.1 and support for 32GB memory cards. While most of the specification for these phones is same, the Dual SIM ability is exclusive to Asha 202. Both the phone are targeted at emerging markets and for people expecting more for less. Both Asha 202 and Asha 203 will start shipping from Q2 2012 and will retail for EUR 60 (before any taxes or subsidies). Further Nokia has teamed up EA to bring the exclusive content to Asha 202 and Asha 203. For 60 days of the promotion period at Nokia Store users of either of these phones will be able to download a pack of 40 EA games which costs EUR 75.
Another Asha devices which was launched today is Asha 302. Asha 302 is a S40 running QWERTY phone. What makes the Asha 302 special is the ‘Mail For Exchange’ support. For the first time time MfE will be available on S40 which will push it to the enterprises. The MfE will enable syncing of mails, contacts and calendars on Asha 302. On technical front Asha 302 features 2.4″ QVGA display, a full QWERTY keypad, 3.2 MP camera and support for 3.5G. The Asha 302 is powered by 1GHz processor.
“With today’s announcement, Nokia has accelerated the truly global opportunity for enterprise mobility,” according to Nicholas McQuire, research director enterprise mobility strategies EMEA for IDC.
“By making Mail For Exchange available for the sub 100 euros mobile device market, Nokia has taken a significant step in helping businesses across the globe, including those from high growth economies, achieve the productivity and employee satisfaction benefits that greater mobility affords them.”