[Press Release] – Aircel And Micromax Enter Into Strategic Partnership To Drive Data Growth In India

September 25, 2013 0 By Swapneel Bandiwadekar

*** Press Release ***

New Delhi, September 25, 2013: Aircel, one of India’s leading telecom players, has entered into a strategic partnership with Micromax, India’s leading handset manufacturer, to drive data growth in the country. Under this new partnership, Aircel and Micromax will share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program. Also, they introduced unique and exciting Reverse Bundling handset Offers worth Rs. 12000 per month for every new Aircel customer. Aircel’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level.

Details of Aircel’s Bundled Offers for Micromax devices:

Device Benefits
Smart Phones (3G)
  • Local Calling @ 1p/2 sec and STD calling @ 1p/sec for 3 months
  • 2GB Data (2G/3G) per month for 3 months
  • Rs. 10,000 worth WAP content free over 3 months
  • Popcorn TV (internet TV) application free for 3 months
2G Phones

(Data Enabled Devices)

  • Local Calling @1p/2sec and STD Calling @ 1p/sec for 3 months
  • 1GB Data (2G/3G) per month for 3 months
  • Rs. 10,000 worth WAP content free over 3 months
Dongles (3G)
  • 500 MB per month for 3 months


Speaking on the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration.  According to a recent study, by the year 2020, mobile internet users are set to grow 4 – 5 times and smartphone penetration is set to increase 5 times to 50% in India. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future. Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services.”

Commenting at the event, Vikas Jain, Co-founder, Micromax, said, “At Micromax, we have always believed in democratizing technologies for masses by bringing alive affordable innovations through our product and service offerings. We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircel’s innovative offerings in the market place and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices.”

Vikas further added,“This partnership will further provide a major boost to better connectivity and internet adoption as Aircel’s network coupled with our innovative devices, backed by a strong channel and retail presence will take these offerings across length and breadth of the country”