[Press Release] HTC And TaTa DoCoMo Launch HTC One Dual SIM At Rs.53590

September 5, 2013 0 By Swapneel Bandiwadekar


New Delhi, India – 5 September 2013 – HTC, a global leader in mobile innovation and design, and Tata DOCOMO, one of India’s leading private telecom service providers, today announced a new strategic partnership that aims to deliver greater benefits and advantages of CDMA smartphones to India consumers. Over the next five months, HTC and Tata DOCOMO will launch a range of innovative smartphones at different price points from the high end to entry level handsets to meet the needs of Indian mobile users.

This includes the dual SIM version of its award-winning superphone – the HTC One dual sim + – the first Android smartphone in India to offer CDMA and UMTS dual SIM capability, which allows consumers the freedom to use either a CDMA or a UMTS/GSM SIM card as the primary SIM. Dual SIM card holders give you the freedom of having two phones in one, making it easy to switch between multiple mobile accounts and keep you up to speed with all the elements of your world. The new HTC One dual sim + also comes with expandable microUSB storage of up to 64GB alongside HTC’s latest Sense 5 experience and HTC innovations including BoomSound TM , BlinkFeed TM , and Video

Highlights TM .

“Dual sim smartphones are becoming more popular as they allow consumers to take advantage of the most effective network coverage in the vicinity of the user for the best possible connections,” said Jack Yang, President, HTC South Asia. “This not only makes working-on-the-go easier, but may also result in significant cost savings. Dual sim smartphones like the HTC One dual sim + makes it easy to track your mobile usage, and separate spending on work and personal usage.”

HTC has tied up with Tata Docomo to provide special offers to its CDMA and GSM customers.

Speaking on this partnership, Mr Sunil Tandon, Head – Non Voice Services, Tata DOCOMO said: “Tata DOCOMO is delighted to partner with HTC to launch HTC One Dual SIM phone. This phone uses the dual networks (GSM & CDMA) of Tata DOCOMO to offer great data & voice experience to customers. Our innovative offerings will appeal to both individual and business customers who desire a data rich experience. This offering reiterates our efforts for providing great value for money for customers.”

As a part of this initiative, Tata DOCOMO is launching special offers for its Prepay & Postpay customers.

Best smartphone on the market made even more compelling

Since its launch, the HTC One has attracted a host of editorial and industry awards which recognise its superior performance and benchmark design. Highlights include the GSMA’s Global Mobile Award for Best New Mobile Device or Tablet at Mobile World Congress 2013 and Computex Taipei’s Gold Medal in Design and Innovation.

In addition, HTC One offers the best audio experience of any mobile phone available today. BoomSound introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTube™ clips they love. Beats Audio™ integration is enabled across the entire experience for rich, authentic sound whether you’re listening to your favorite music, watching a YouTube video or playing a game.

An integral part of the HTC One dual sim + experience is BlinkFeed , is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what’s happening. BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.

To enable this new dynamic approach to the smartphone, HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others.

The breakthrough HTC UltraPixel Camera redefines how people capture, relive and share their most precious moments. HTC Video Highlights gives people the ability to shoot Zoes , high-res photos that come to life in three-second snippets. These are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories. It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.

Availability and Price

The HTC One dual sim + will be available in Glacial Silver and Stealth Black colour at MOP of Rs 53590/-.