*** Press Release ***
New Delhi, October 17 2013: Building on the promise of ‘nothing like anything’ experience, India’s leading mobile phone company, Micromax has signed one of the biggest names in the entertainment industry, the Hollywood superstar, Hugh Jackman as its brand ambassador. In a first of its kind association for the brand, the celebrated actor will be seen endorsing the Canvas series of smartphones for Micromax. The association would start with the new Micromax smartphone – Canvas Turbo, to be launched soon in the Indian market.
Talking about the association with Micromax, Hugh Jackman said, “I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”
Here’s the teaser video of Canvas Turbo featuring Hugh Jackman,
Speaking on the association, Mr. Shubhodip Pal, Chief Marketing Officer, Micromax said, “We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.
He further added, “At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to a creating a strong 360 degrees campaign with Canvas Turbo to bring alive this new experience for our audiences across print, TV and online platforms.”
Reinventing the story of empowerment, Micromax has always urged consumers to explore new boundaries. The brand enjoys high salience in the Indian market through an engaging platform of experiencing technology like never before. With the launch of Canvas Turbo, Micromax is all set to revolutionize the smartphone experience for the users reinforcing its promise of democratizing technologies for the masses.
Image courtesy: Just Jared