*** Press Release ***
New Delhi, October 03, 2013 – Sistema Shyam TeleServices Ltd. (SSTL), which provides telecom services under the MTS brand, and Hungama Mobile, South Asia’s largest digital entertainment company come together to launch the ‘MTS Contest Zone’ – a first-of-its-kind service dedicated to contests and gaming through the year. This special contests zone on IVR enables users to browse through a host of contests and games across categories – General Knowledge, Bollywood, Sports, Festivals & Special Events to name a few. ‘MTS Contest Zone’ is a first of its kind 24×7 contest platform with a telecom service provider. This unique product offering is easily accessible by dialing the IVR short code 55333. Consumers have a choice of two easy plans – Rs. 30 per month with Re. 1 per minute as browsing rate or a pure a-la-carte model at Rs. 3 per minute.
Speaking on the launch of the service Leonid Musatov, Chief Marketing & Sales Officer – MTS India said, “We at MTS are always looking to bring the best to our consumers. This festive season, we are proud to launch the MTS Contest Zone, an IVR based platform designed to enable the customers to participate in contests and win prizes. Leonid further added, “Customers will have the flexibility to participate in as many contests and win prizes ranging from motorbikes, LCD TVs, Smartphones and a lot more.”
Users can play multiple contests at the same time to win BIG everyday for 365 days a year. Furthermore players can see their scores real-time, see their names on a leaderboard and also receive badges and bonus scores as they play along. The platform has been designed to provide instant gratification to the customers.
Adding to this Anuj Bajpai, AVP, Hungama Mobile said, “With MTS contesting zone, we are giving the Indian consumer the opportunity to do what he will enjoy most – contest and win 365 days of the year! Its a first of its kind contesting product that has more opportunities to win and the stakes are much higher than anything out there. Its got multiple genres from popular to more specific areas and thereby allows MTS contest buffs the further opportunity to play multiple contests in parallel. We are proud to partner with MTS to launch this service that is sure to change contesting in the mobile world.”
The IVR portal will house multiple contests at the same time, giving consumers the option to choose what they like. And with no limit to the number of times they can enter a contest, users can play multiple contests at the same time. The users will also be able to share their scores, badges and leaderboard positions on popular social networks.