Sony launches Cyber-shot™ RX100 II in India

Sony Cyber-shot RX100 II

*Press Release*

Mumbai, 8thAugust 2013: With tremendous response from RX100, Sony India today launched its successor, Cyber-shot™ RX100 II, the first ever camera from Sony with NFC (Near Field Communication) Technology. The new Cyber-shot™ RX100 II from Sony puts even more shooting power in your pocket with added features like the NFC, Exmor R™ CMOS sensor and Multi Interface Shoe. Sleekly styled in strong, light aluminium, it’s a perfect travel partner for quality-conscious photographers who seek DSLR-style images from a pocket camera with generous control options.

Highlights of Sony Cyber-Shot RX100 II,

  • Enhances the hugely popular RX100 with great picture quality and convenient new features
  • New 20.2 effective megapixel back-illuminated Exmor RTM 1.0-type CMOS sensor boosts sensitivity for better low-light images
  • Wi-Fi and easy One-touch smartphone connection with NFC
  • Add accessories with Multi Interface Shoe and Multi Terminal
  • 3.0-type White Magic™ LCD tilts up or down
  • Full HD 24p/25p movie for rich, cinematic video footage
  • TRILUMINOS™ Colour for richer, more natural colours

Building on the superb picture quality of the multi-award winning RX100, the new camera now delivers even better results whether you’re shooting indoors or at dusk without a flash. The newly developed back-illuminated Exmor R™ 1.0-type CMOS sensor increases sensitivity while reducing picture noise in tricky low-light scenes. Combined with the exceptional f1.8 Carl Zeiss Vario-Sonnar T* lens, you’ll see the difference with exceptionally crisp, natural stills and Full HD video in any shooting situation – from parties to night-time landscapes.

Wi-Fi makes it easy to connect the camera wirelessly with your smartphone and transfer photos or videos for easy sharing. It’s also the first ever camera from Sony with NFC (Near Field Communication) technology, giving the extra convenience of One-touch connection with Android smartphones and tablets. There’s no set-up needed – simply touch your mobile device against the RX100 II and a wireless connection is made instantly. One-touch Remote even lets you trigger shutter release from your smartphone — great for group shots when you don’t want to be left out of the action.

The camera’s enthusiast appeal is further enhanced by a new Multi Interface Shoe and Multi Terminal. Expand your photographic capabilities by attaching optional accessories – including an electronic viewfinder, powerful external flash and stereo microphone – via the versatile Multi Interface Shoe. The Multi Terminal also allows the addition of other options such as a shutter-release remote controller.

The bright, detail-packed 3.0-type White Magic™ LCD now tilts up and down, giving greater freedom to compose shots in comfort. Hold the camera high up to reach over crowds, or get down low and see things from the perspective of pets and children.

Compatibility with TRILUMINOS™ Colour technology ensures even richer, more natural colour reproduction with the new generation of BRAVIA televisions featuring TRILUMINOS™ Display.

Full HD video modes are expanded with the addition of 24p/25p shooting for smooth, cinematic movies. Other refinements include a step zoom function that’s accessible via the camera’s customisation menu. Instantly choose from five popular focal lengths using the control ring – 28mm, 35mm, 50mm, 70mm or 100mm: it’s an intuitive alternative to zooming in and out when you’re in a hurry.

The PlayMemories Mobile app has been updated to enable the One-touch capabilities of the RX100 II, and also now features an enhanced user interface. It is available now for free from the Google Play store for all Android smartphones.

Introduced in June 2012, the Cyber-shot™ DSC-RX100 is world’s first compact fixed-lens camera with a 1.0-type 20.2 effective megapixel sensor.

The new Cyber-shot™ RX100 II digital compact camera from Sony will be available across all Sony Centers and major electronic stores across India from 8th August, 2013.

 

Model

MRP

Colour

Availability

DSC-RX100 II

Rs. 42,990

Black

8th August, 2013