Nokia today announced its three new, full touch S40 handsets, namely Asha 305, Asha 306 and Asha 311. This is the first time ever S40 has gone full touch. The new full touch Asha devices come at the right time and target the right time, who want to have smartphone like experience but with simplicity. Set at three various price points with different features will cater to wider audience. First in line is Asha 305, featuring 3.0″ full touch resistive WQVGA touchscreen and dual SIM. Since this is the basic model launched today, it lacks the goodies like Wi-Fi and 3G but it’s still perfect for people on the move.
Next is Asha 306, which has same 3.0″ WQVGA touchscreen like Asha 305 but as a addition it offers W-Fi. Like Asha 305, it also lacks 3G.
Asha 311 was the most feature rich model which was announced today. It offers 1GHz processor, 3.0″ WQVGA “capacitive” touchscreen and all goodies like Wi-Fi and 3G. While Asha 305 and Asha 306 come with 2MP camera, Asha 311 comes with 3.2MP camera. All three phones will come with a free pack of 40 EA games while Angry Birds will be exclusive to Asha 311.
“Nokia is taking another interesting step forward in connecting consumers to the Internet, seeking to improve their experience through a new touch user-interface that is allowing the company to compete in new mass-market price bands. The mass-market is a competitive segment, but we believe Nokia’s upgraded Asha portfolio has included an attractive package that can enable consumers to have lower running costs, taking advantage of things like its compressed browser and a long-life battery”, says Neil Mawston, Executive Director of devices research at Strategy Analytics. “It is also interesting to see how Nokia is promoting its Asha strategy with global launches taking place in important high-growth markets such as Asia. Nokia resonates well there and the response from local consumers is likely to be positive”.
Asha 305 will start shipping in Q2 2012 and will retail for around EUR 63. Asha 306 and Asha 311 will start shipping in Q3 2012 and they will cost approx. EUR 68 and EUR 92 respectively.