WhatsApp Ditches Subscription Fees; Could Be Your Personal Assistant SoonJanuary 19, 2016
Who doesn’t use WhatsApp on their smartphones? Undoubtedly, it’s top messaging app. Until today, it used to charge 99 cents a year for the subscription after a first free year. But the folks at WhatsApp have found out many people do not prefer paying up for the subscription for a variety of reasons including fear of online payment frauds.
The messaging app, now owned by Facebook, has hence decided to drop the subscription fee completely forever and for everyone. It was already free in India and few other countries. It will replace its revenue source by offering its platform to the businesses to connect with their users. Worry not, it will make sure spammers don’t hijack its platform.There won’t even be the ads like Facebook and Gmail to interrupt your conversations.
With the companies onboard, WhatsApp can be a serious threat for the personal assistant apps. For example, Haptik and Helpchat in India. There’s already a start-up in India, BusyOrders, which uses WhatsApp to provide the all kinds of assistance to the people. All you’ve to do is register with them and add their numbers to your contact list. But WhatsApp has many times bigger, global and a unified database. This means other such apps have some time on their hands before WhatsApp unleashes its new set of tools.
WhatsApp is hitting two birds in a stone as I can see it. Has the WhatsApp’s latest move impressed you?